The South Florida Equine Auction Company was created in order to bring the prestige and professionalism of European auctions to the United States. With the latest technology at our fingertips, we can provide an extraordinary opportunity to buy and sell horses globally. Utilizing the best auction technology, SFEA takes the auction environment to a new level. We offer our customers the availability of bidding via the internet, telephone, and live sale event. The exposure gained via the web cast allows the owners, breeders, trainers, and buyers visibility found no where else in our industry. SFEA will customize a feature auction for your farm, breed association, or private individual. With a minimum of twenty horses, we can organize the auction and the live event specific to your needs. We can work anywhere in the world and with any breed or discipline. SFEA will also work with existing auction houses to provide the online bidding experience and web cast opportunity.   Company Profiles: Melanie Peterson Founder and President Melanie Peterson has been a professional in the horse industry for fourteen years. An avid competitor and trainer, Melanie has worked for some of the most prestigious farms in the country. Growing up just outside of Wellington, she has been involved with the horse industry there for twenty years. With extensive knowledge in a multitude of disciplines including dressage, hunters, jumpers, saddlebreds, competitive driving, performance mules, western pleasure and performance, and young horse training, she has the ability to relate to anyone in the industry from a personal and business standpoint. Melanie has a Bachelor's degree from Florida Atlantic University in Geography. She managed her family's business for five years performing a variety of duties from Office Manager to Web Site Developer, as well as Corporate Officer and heading up the Casino Division of D.P. Vendtronics, Inc. She has operated her own consulting business since 2005 in Palm Beach County, Florida. Melanie is very well known in the horse community as she takes a very active roll. She is a member of the Florida Farm Bureau's Young Farmer and Rancher Leadership Group, a state level Equine Advisory Board member, board member of Palm Beach County Horseman's Association, founder of the South Florida Bridle Club 4-H horse club, Loxahatchee River Management Coordinating Council member, Supervisor of the Palm Beach County Soil and Water Conservation District and Education Co-Chair of the Association of Florida Conservation Districts. Bobbi Rottman Marketing Director, Eques Solutions, LLC.  Ms. Rottman has an extensive resume as a professional in the horse industry for the past twelve years. She has worked for top Grand Prix riders such as Katie Prudent, Olympic rider and trainer, and Judy Garofolo. She has also managed and ridden for top amateurs on the "A" circuit throughout the east coast and in Europe. Bobbi grew up just outside of Wellington, Florida and always had a passion for horses. An avid competitor as a junior, she never lost her desire to compete at top levels. She has taken horses to some of the finest horse shows in the United States and Europe. She possesses the knowledge of the industry, contacts within the inner circle of competition, as well as extensive experience with products and services relating to the industry. Bobbi has experience in the marketing field that dates back to starting her own company in 1995. She ran several successful businesses while competing with horses until she made the decision to work in the horse industry primarily. Even then, Bobbi branched out and began marketing an exclusive wine grown on a large equestrian estate in New York.  In 2008, she founded Eques Solutions, LLC., an equestrian marketing firm. Her background as a professional as well as her business and marketing experience makes her the ultimate leader in establishing long term relationships with clientele, sponsors, and advertisers. Dana Wolford -- Operations Leader Mrs. Wolford is a highly organized and effective businesswoman. She has years of extensive experience in the merchandising, marketing, and general operations of an equine business. Dana grew up outside of Wellington, Florida and has been active in the horse industry since she was a child. Dana is a board member and member of the Office Staff of Palm Beach County Horseman's Association. Dana was the General Manager of Stellar Equine Center, responsible for the daily operations as well as sales and customer service. She then worked at South Florida Hay as an Assistant Manager and Buyer. Dana then went on to work as Operations Lead at Sports Authority. Dana is available to assist the clientele with our auction process. Cathy Tyson -- Technical Advisor Cathy Tyson is not only a software specialist, but a horse owner and enthusiast as well. Cathy received a Bachelor of Science degree in Compute Science from Florida Atlantic University. She has extensive experience designing, developing, and implementing small business software for a variety of businesses. Cathy was the Senior Software Developer for The Main Line Corporation in Jupiter, Florida and Automotive Ventures Corporation in Wellington, Florida and Application Specialist for the School District of Palm Beach County. She currently operates her own software development firm called Tyson Business Software. Cathy is also a board member and leads the office staff at Palm Beach County Horseman's Association and is responsible for the maintenance of the show management software. Cathy was selected because she is ultimately qualified in her software skills, but extremely knowledgeable in and around the horse industry. She is a true asset to the company